New K-pop groups and solo artists are constantly emerging. Some groups to watch include NewJeans, LE SSERAFIM, and IVE.

NewJeans is a South Korean girl group formed in 2022 by HYBE Labels and ADOR. They debuted with their self-titled EP, which was a huge success, topping charts worldwide. Known for their youthful and energetic concept, NewJeans has gained a large following for their catchy music, trendy fashion, and relatable personalities.

LE SSERAFIM
 is a South Korean girl group formed in 2022 by HYBE Labels and Source Music. The group consists of five members: Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae. They are known for their powerful vocals, catchy songs, and dynamic stage presence. Their debut single album, "FEARLESS," was a commercial success, and they have continued to gain popularity since then.

IVE is a South Korean girl group formed in 2021 under Starship Entertainment. They're known for their catchy and energetic music, as well as their strong vocal and dance skills. Some of their popular songs include "Eleven," "Love Dive," and "After LIKE."